News

March 27, 2015

London Calling..

Adder will be on show at the Visual Merchandising and Display Show. The show is the only UK exhibition dedicated to VM and display products and services. For over 20 years, Adder has been developing sensational display systems that have provided sales support in retail environments and public spaces to many leading international brands.

We will present InStore and the different applications for FineLine: floor, wall, hanging and table top. Visit us at Stand B4.

March 27, 2015

Citroën run with Adder!

Citroen_1

Adder Grows in France. After Adders establishment in Paris in 2013, we have a constant flow of new customers. The latest in the line is the car giant Citroën (in cooperation with the Gutenberg Networks.) We will supply Adder InStore to all retailers in France. The delivery includes replacement of campaign banners six times per year. In addition, Citroën is Adder in France partner with bilvarumärkena Volvo, Mitsubishi and Kia and with the fast-food chain Flunch with around 200 restaurants and serving 60 million guests annually.

September 3, 2012

“If you’re not putting your brand on ‘display’ you’re less likely to put your brand in the shopper’s basket”

Google Translate

Writes POPAI to summarize a study they did in grocery stores. The study from May this year shows that more customers 76% make new purchase decisions in store. The study also shows that the probability that the customer chooses a brand increases if the brand while exposed on display in the store.

Merchants in the study have realized that cross marketing is effective, and the proportion who market products and brands at a location other than the home shelf” has increased to 60%.

Read the full article on POPAI (Point of Purchase Advertising International). An international association for promotion in store that carries out research on retail.

Here you can get tips on how you can use Adders displays, eg for cross marketing.

Posted in Branschnyheter