… Writes POPAI to summarize a study they did in grocery stores. The study from May this year shows that more customers – 76% – make new purchase decisions in store. The study also shows that the probability that the customer chooses a brand increases if the brand while exposed on display in the store.
Merchants in the study have realized that cross marketing is effective, and the proportion who market products and brands at a location other than the “home shelf” has increased to 60%.
Read the full article on POPAI (Point of Purchase Advertising International). An international association for promotion in store that carries out research on retail.
Here you can get tips on how you can use Adders displays, eg for cross marketing.
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